Chapter11: Preparing For Listing

In this chapter, it was a story about the aim of Skali to be listed in Masdeq(Bursa Malaysia). With big improvement of company income, Skali earned their own profit for the first time in year 2002. As a good technopreneur, continuous effort is one of the key to success.In year 2003, economic crisis also gave a bad effect to Skali where the economic environment was slow. However, it was a safe condition for Skali when the better quality contract was on its hand. Skali became stable whether the condition for the other company was in critical lead to economy crisis at that time, because of its sustainable income.When a company getting listed, it is a big responsibility to show the other investors that Skali was qualified to be in the position. RnD was the aspect that influence improvement of Skali, so it concern to that for improving the business. Technology always changing so Skali must working towards. in the RnD project, focussed on training the programmers in order to increase their technical skills. this was a valuable assets to Skali as an IT company that compete with other competitors.Besides that, advertisement and promotion was another area that was expanded. The activity included printing bookmark, calendar and distribute brochure during expo and fair,issued press release, gave media interviews and hold events to generate free publicity in the newspapers.For the next step to become a listed company Skali was invited a few merchant bankers to be its lead advisor for the listing and CIMB was choose for that purpose.Cost provided for those process was around RM2million for professional and regulator fees. and to prove Skali had qualification for that purpose, and the new business plan must had realistic projection that must be substantied by previous performance.Internally, Skali also had a lot of housekeeping work. Skali had to make new arranging for centralize the division.This was important for making the investors clear with the real status of Skali.